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Enterprise vision
To develop the most advanced technology of chicory industry, to be world-famous prebiotics & dietary fibers supplier and leading Chinese manufacturer of food & nutrition industry
Enterprise mission
Be dedicated to natural agriculture and nutrition food industry, to benefit the nation, the people’s health and the farmer’s income
Enterprise purpose
Quality is life, advocate health concept, to serve the people’s health
Enterprise principle
To lead industrialization of natural agriculture by innovation and sustainable development


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